Green to Gold : How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

Description

From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "

Details

Author(s)
Daniel C. Esty, Andrew Winston
Format
Paperback | 416 pages
Dimensions
154 x 227 x 30mm | 522g
Publication date
09 Feb 2009
Publisher
John Wiley and Sons Ltd
Imprint
John Wiley & Sons Ltd
Publication City/Country
Chichester, United Kingdom
Language
English
Edition
Revised
Edition Statement
REV & Updated ed.
Illustrations note
w. figs.
ISBN10
0470393742
ISBN13
9780470393741
Bestsellers rank
173,539