Circulation Slay The Spire Palled For 1.5 Million Copies. Almost Half Of The Players Turned Out To Be From China

SLAY THE SPIRE – Card “Roglik”, which received excellent reviews and turned out to be a sale of sales. The authors arrived at the GDC 2019 and shared their experience: they told about how localization was important in their game, because a huge number of buyers simply did not understand English.

Studio words Mega Crit Games Sends pcgamesn. The developers said that at some point, China accounted for 43% of sales – and this is despite the fact that SLAY THE SPIRE There was no translation into Chinese. Mega Crit Began to prepare localization and faced with a kind of domino effect: In addition to China, the company found a strong need for a translation from the audience from South Korea, Russia and Japan.

Now SLAY THE SPIRE Available in 18 languages, and the circulation exceeded 1.5 million copies. On GDC 2019, the authors stated that only 41% of the buyers of Rogalik speak English. Conclusion Simple: To increase the commercial potential of the game, you need to translate it into a large number of languages. Chinese – almost mandatory: there is a breakdown of gamers, who are ready to throw money into the monitor.

The Resetera forum also tell the bike, as if China almost saved SLAY THE SPIRE From financial collapse: Gamers of the Middle Kingdom showed their interest after the game showed one-only extremely popular streamer. After this broadcast SLAY THE SPIRE They broke out to evaluate all the Chinese who understand English (or at least think that they understand).

At the moment SLAY THE SPIRE It only lives on PC, but during 2019 it should go to Nintendo Switch.