The transition to Next-Gen for many publishers will be critical

During the speech on Credit Suisse 2012 Technology Conference Executive Director Take-Two Interactive Strauss Orelnik (Strauss Zelnick) stated that the process of transition to a new generation of consoles would not be out of the lungs. He claims to safely survive this critical moment will be able to not all publishers, but only those who have enough funds in their assets and know how to position their products in the market. “If you do not have enough funds, you can unexpectedly find that in the new generation there is no place for you,” he said. – It is natural: several publishing houses with each new cantilever generation. Last time it was Midway And a couple of companies. I can assure you, we do not exactly get into the risk group. “.

Zeland did not call the publishers, which, in his opinion, is waiting for the inevitable ruin. But we immediately come to mind THQ, who has already been going through a stump deck, which we have repeatedly wrote about. Zeland also assured that Take-Two Nekst-gene is not afraid – after all, the company has its own brands, production facilities, technologies and huge financial reserves.