Newell boasted success in Russia

Material man Gabe Newell (Gabe Newell) at a conference in Seattle once again touched on the topic of piracy. In his opinion, all complainants on virtual corsars do not do it and not. You can only defeat piracy with the best services than pirates. And Draconian protective measures lead to a dead end.

As his own positive experience, Gabe led an example with Russia. When they were going to work with “Homeland Elephants”, they all predicted big problems, because we have some pirates here and no one buys anything. But Valve nevertheless came. So what? Russian market now for the company – number two (after Germany) in the old world. And those people who complained about the pirates – they produced Russian versions in six months after the release.

One of the important ways to attract new consumers is pricing policy. And here Gabe recommends seducing new users with sales. Well-rated sale at a discount of 75% increases product yield by 40%. Yes, and increases the client base. At the same time, not only digital sales are growing, but also the store … I wonder how many new users attract “Sales” on torrents?